Loose leaf tea is now being enjoyed in cafes and restaurants, not just in prestigious hotels, as consumers are keen to replicate the ritual and theatre of the loose tea ceremony which is enjoyed the world over. The biggest consumers of loose tea are females aged between 25-34, therefore serving it in this form is a draw in to your outlet for younger audiences who are seeking an authentic loose tea experience.
Operators are now able to serve loose leaf teas quickly and stylishly, thanks to new infuser teapots which enhance the loose tea experience by letting consumers see the infusion of the tea. As younger generations become more outward looking & experimental in their choices, tea is now on-trend and no longer considered an old-fashioned drink. Loose tea also offers huge profit potential, as 53% of consumers are willing to spend more on premium tea, and want to see more loose leaf and mesh bag tea being offered.*
*Source: Allegra Tea Out of Home Report 2014