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What’s New This Month?

New Twinings Cold Infuse is the first cold water infusion, specifically designed to brew in cold water.

Hydration is a key part of our daily wellbeing and many of us now know ‘drink water and thrive’; but for some, drinking enough water can be a challenge, as it can become a little bland and boring. That’s why we are thrilled to showcase new innovation which makes consuming your daily intake of water easier and more enjoyable. This latest drinks innovation is set to shake up the water and soft drinks category.

The impact of the sugar tax is leading to a total rethink of soft drinks right across the out of home market. This ties in with consumers seeking out new, healthier options and looking for new experiences. 57% of all drinking occasions are cold, and ‘Cold Brew’ is currently the top trending beverage search online in the UK*.

Cold, all-natural and sugar-free is hot right now!

  • 68% of adult consumers would typically choose a healthier alternative to a soft drink*
  • 73% would like to see a larger range of sugar-free options available*
  • 49% are more likely to purchase a low calorie option~
  • 64% say the availability of sugar-free drinks influences their purchase decision*
  • 66% of shoppers say they look out for products that contain all natural ingredients*

* Source: Savvy Shopper Panel 2017
~ Nielsen Bases Panel Research 2017

Introducing new Twinings Cold Infuse

We’ve created an incredible new blend combination, specifically designed to infuse directly in COLD water.

The natural ingredients are heat-treated to make them our first infusers safe to drop straight in to cold still or sparkling water. This innovative technology opens up a world of opportunities for operators looking to offer craft beverages with operational simplicity.

Available in 3 varieties, the range is all natural and sugar free. Furthermore, the bags are also biodegradable so are also good for the environment. 

Twinings Cold Infuse is quite simply a new way to make hydration naturally more enjoyable.

All natural, sugar free Cold Infuse

Cold Infuse is available in three flavours, in cases containing 100 individual infusers in premium branded envelopes.

Watermelon, Strawberry & Mint

Passionfruit, Mango & Orange

Blueberry & Blackcurrant

Simple Preparation for OOH Operators

Cold Infuse is so quick and convenient. Simply drop the Cold Infuse bags straight into still or sparkling water and the infusion will begin immediately, making it the simplest way to bring profitable additions to your soft drinks menu.

On-The-Go

With over half of millennials using a water bottle every day, the opportunity to make profit from water consumption has never been greater. The availability of refill water stations continues to grow in response to consumer demand.

New Cold Infuse bags can be sold individually so customers can add directly in to water bottles for on the go hydration.

Merchandising is available to site within chiller units or directly at till point to encourage profitable water sales. Ideal for workplace sites to increase profitability from water bottle sales or hydration station refills.

On Tap

New Cold Infuse is the convenient way to make hydration more enjoyable.

Ideal to drop in to water hydration stations for a natural flavour, Cold Infuse offers great tasting drinks without the need for operators to prepare additional fruit or herbs.

This delivers a consistent serve every time and makes hydration stations a destination in hotels and workplace settings.

On the Menu

With many consumers defaulting to tap water in restaurants due to lack of healthier choices on menus, Cold Infuse can be added to still or sparkling water, a great way to create a new menu of sophisticated, natural and sugar-free soft drinks.

Perfectly served in a carafe with a garnish of fruit and served over ice, Cold Infuse makes a great way to increase profitable sales beyond standard tap water serves. Still, Sparkling or Infused anyone?

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